Most retailers have gift cards today. And recently, their electronic versions began to appear - for example, among the TOP-100 online stores, many companies have such cards. Unlike a plastic gift card, an electronic one can be instantly sent by email. One of the key conditions for the effectiveness of the gift program is the noticeable location of the cards on the site, which allows attracting the attention of users to this service. Brands are actively promoting their electronic gift cards by placing bright banners on their home pages. There are links to buy a gift card in the footer and in the main menu. Information about maps can be found on the desktop and mobile versions of the sites. The amount of the gift can be selected from the proposed options or you can specify your own. Do you use gift cards? What is your opinion of them?